PR 2.0 or Marketing, I don't care! Let me work

Yesterday I did extensive research for how to go about doing PR 2.0 for a mobile launch. I consulted some bloggers and my twitter social media expert friends and all the possible people I could. Well, my team wanted to invite bloggers to some place for product launch. Since, most of them were not based out of this region and this phone is a not-so-well-known-brand. So we had two options:

Pay for their flight tickets and hotel bills ( but still were not sure that they will come)

OR
Engage them by some online activity
The online activity could be something like send some top bloggers a handset for review and explore an opportunity to run a contest on those respective blogs. The winner (1-2 or what ever my boss decides) will get a handset. We could run this parallel on the client’s website too.

I said, this will possibly result in to links and can get viral. We will get good online visibility.

A senior colleague of mine jumped in to a conclusion before I could finish. He said,’ oh you don’t know what is PR 2.0 what ever you are saying is marketing.’ You know I am a social media expert and I have bashed many well know bloggers but they haven’t said anything, and he jabbered name of some well know blogger.

Well I did not fight back but I was thinking yaahhh!! right they did not reply coz what ever you write on I am sure will be such a tiny thing that no one apart from you will ever come across it. And besides they know there are many dumb creatures like you and prefer to ignore negligible things like you.

Well, so much so, we are not going ahead with Social media campaign; I was so excited about.

Got a butterfly Tattoo :)

I have got a beautiful  butterfly, pink and black color, tattoo on my right ankle.


Well, it did pain a bit, it’s like, as if,  some one is cutting in to your flesh with a sharp blade. So you can imagine what do i mean by A BIT!! ;-)

ofcourse, as expected, I screamed and  hauled and did  what ever I could- possibly.


 But, when I saw the result; Boy! It was worth enduring the pain.

In fact I’m planning to get one more tattoo; a bigger one this time.

Arcelor Mittal received confused response in second Life!

Just read in MINT newspaper that Arcelor Mittal had organised shareholder meeting in Second Life, the popular online virtual world. The result?? Well, the results were not even close to good, atleast that's what the newspaper reported. for this 90-minute long event around 50 avatars turened up. The event was confused and uncertain.

The residents were puzzledabout what are they suppose to do. They kept asking so, what do we do now?

As for as the company is concerted they realized that it is difficult to find investors, especially on such sites!

So, What do we do now?? :)

Great week!

This is so far been the nicest week in the last few weeks. I have received coverage for one of my clients in all across media and my other cliet has got front page coverage in one of the biggest newspaper.

I have also received appriciative email from my client :)

Next week seems good too. As i have already got some great result lined up for my client. All in a great week...and next week looks good too. :)

What to buy??

When we buy beauty products, we spend twice or even more than that of our decided budget, most of the time we get a bad deal for our money. I feel embittered when a brand talk big in advertisements and you only realize what a cheater they are only after spending good money. These big brands cajole you into buying their products and you get nothing but frustration in return.
But….. my lucky stars are shining the brightest :).
I have found a wonderful and cheap body lotion CHARMS in INA market. Earlier I had bought DOVE body lotion for INR 280, and I think it is 250 gm and this cream is nothing but waste of money. After putting the cream if you scratch your skin you will still see marks made by your nails. This means, your skin is not completely hydrated or soft.
So I decided to buy this other cream about one litter, printed price of the cream is INR 135, which I got at a discounted price for INR 70. I was little hesitant about using this cream, as it was so cheap, so I applied it on my feet only. The other day I gained bit more courage and used it on my legs, and this lotion is just fantastic. My skins become so soft. Now, I am using it everyday. Infact, my sister has also got one for herself.

I think all these big brands spend hell lot of money on advertisements and then suck all that money from, us, consumers. The brands which are unknown, don’t advertise, are cheap and are good quality too. You just have to check out the market, each shop, buy such products in small quantity and give it a shot. You never know you can hit the jack pot like I did :).

So thumbs down to, five times costlier, DOVE; and big round of applause for CHARMS.

This isn’t funny; you Stupid Client of mine!

Yesterday one of my clients came to Delhi. We have fixed a few media interactions for him. Since I service that account I had to coordinate for all this. Well, the interactions went well. However, that client of mine put is best efforts to annoy me.
Today is going to some place to unwind him self by doing yoga, till week end, and invited me to that place. So I declined politely. When the interactions were over, it was late evening, he insisted to drop me home in his car.
He asked if I will like to have dinner with him, which I again declined. But he went on to say, I shall call you and you can join me for dinner. So I said I have some other engagement, therefore, I am afraid I will not be able to join you. Thank god he did not call me!
However, he sent me a sms around 8:30pm some stupid joke, which we used to crack in call five, but I did not reply. Even this could not break his spirit and he sent the same sms to me next day with a good day note added to it. Finally I sent a thank you and same to your, sir sms.
Suddenly I received reply of the coverage I have sent him about two weeks back. And of course he highly appreciated me for my efforts. How funny, same email could not catch his attention a couple of weeks back
Any way I have discussed everything with my boss, who says that if this client gets out of control I have the liberty to shift from this account.
Curse you (client)! I was doing all the research, tracking the trends and now these stupid traits of your will make me handover everything to someone else……

I am loving it :)

I am writing after a long long time. All this time I was too busy with personal and professional life of mine. On personal front my parents are talking about my marriage with my boyfriend. My parents have met my beau’s mother and sisters. So one can understand how busy I must have been.
On professional side I have shifted from financial and life science PR team to technology team. Well, though I am more than excited to handle tech. clients, nevertheless, I don’t know anything about technology. I am a tech moron, as my BF calls me, and all this time I was happy that I know how to send /read an email or how to chat [where to chat ;-)] and a little bit about bloggin. However, now it seems, I have to work hard. Learn about technology atleast about the things in which my clients operate. I used to get bore whenever my beau try to teach me or talk about technology. But yesterday I asked him to help me understand what data centre is?

All in all a lot of things are happening in my life…and so far I like it.