Yesterday I did extensive research for how to go about doing PR 2.0 for a mobile launch. I consulted some bloggers and my twitter social media expert friends and all the possible people I could. Well, my team wanted to invite bloggers to some place for product launch. Since, most of them were not based out of this region and this phone is a not-so-well-known-brand. So we had two options:
Pay for their flight tickets and hotel bills ( but still were not sure that they will come)
OR
Engage them by some online activity
The online activity could be something like send some top bloggers a handset for review and explore an opportunity to run a contest on those respective blogs. The winner (1-2 or what ever my boss decides) will get a handset. We could run this parallel on the client’s website too.
I said, this will possibly result in to links and can get viral. We will get good online visibility.
A senior colleague of mine jumped in to a conclusion before I could finish. He said,’ oh you don’t know what is PR 2.0 what ever you are saying is marketing.’ You know I am a social media expert and I have bashed many well know bloggers but they haven’t said anything, and he jabbered name of some well know blogger.
Well I did not fight back but I was thinking yaahhh!! right they did not reply coz what ever you write on I am sure will be such a tiny thing that no one apart from you will ever come across it. And besides they know there are many dumb creatures like you and prefer to ignore negligible things like you.
Well, so much so, we are not going ahead with Social media campaign; I was so excited about.
No comments:
Post a Comment